I build fast software and get it found on Google
Software engineering and technical SEO, treated as one discipline, not two.
Data and strategy, beyond the code
My Approach to Technical Consulting
I don't see SEO and web development as separate disciplines. Modern search engines evaluate code quality, load speed, and information architecture, and that's why I build on Next.js and headless CMS like Payload, with technical SEO designed into the code from the first commit instead of patched on later with generic plugins on a standard WordPress build. My approach starts with the audit before the build, until the technical infrastructure becomes the main driver of organic growth and your site doesn't just run well, it actually gains ground in search results.
Technical SEO
Deep audits of infrastructure, rendering, and structured data (Schema) to improve visibility in search engines.
Web Performance
My obsession is the 100/100 score. I optimize the critical rendering path so load times feel practically instant.
Scalable Architecture
I design modular, clean systems on Next.js and headless CMS like Payload: proprietary, auditable, maintainable code with no third-party builders or plugins, built so a project can grow without piling up technical debt.
UX Engineering
I build adaptable, accessible (A11Y) interfaces with a real mobile-first approach: not just visual, functional too.
Clients
Featured Articles
Testimonials
“Trabajar con Juan fue lo mejor.”
Patricia Ibarra
CEO · Estylopia
Ready to work together?
Frequently asked questions
What's the difference between traditional SEO and your Technical SEO consulting?
Traditional SEO focuses on writing content and building links. My work goes straight into the infrastructure of the site: I optimize crawl budget, rendering patterns, and information architecture to fix whatever bottleneck is keeping your site from indexing properly.
Do you only deliver the audit, or do you also implement the code changes?
I cover both phases. I find the infrastructure issues, design the technical fix, and then we decide together whether I implement it myself in the codebase or document it so your team can run with it.
What tech stack and platforms do you specialize in?
I mainly work with modern, headless architectures. Next.js and React on the framework side, PayloadCMS as the content layer, and platforms like Shopify or WordPress when that's where the project already lives.
How do we measure the success of the optimizations?
I measure with data, not impressions. I track Core Web Vitals (LCP, INP, CLS) for performance, and on the search side, I track the errors fixed in Search Console and the percentage of URLs indexed correctly.
What's the process for getting started?
I almost always start with a technical SEO audit. That lets me see the real health of your infrastructure, find the rendering blockers, and put together a prioritized roadmap before touching a single line of development.
Contact
Let's Talk
Got a project in mind? Tell me about it.
Let's talk about your next project
Available for software engineering and technical SEO consulting.
I usually reply within 48 hours.
How I Can Help
Technical SEO Audit
Full technical SEO audit: crawling, indexation, Core Web Vitals, and structured data, with a fix plan prioritized by real impact.
SEO Consulting
Ongoing SEO consulting for teams that need someone who understands both the code and the rankings, no translation layer between agency and dev.
Full-Stack Development with SEO Built In
Full-stack development with Next.js and Payload CMS, built from the first commit to perform well and stay indexable without patches later.
AI SEO / GEO
Optimization so your content gets cited by ChatGPT, Perplexity, and Google AI answers, on top of traditional search rankings.