More than doubling organic traffic for a family-run artisan hydraulic tile manufacturer in Spain
A hydraulic tile manufacturer with decades of heritage grew clicks on the generic term "baldosa hidráulica" more than 4x
+143% YoY clicks
+143%
YoY clicks growth
+134%
YoY impressions growth
23,410
Organic clicks (12 months)
78 → 327
Clicks — "baldosa hidráulica"
The Client
This family-run manufacturer of hydraulic tiles and artisan terrazzo is based in Spain and has decades in the craft. They produce hundreds of models using traditional manufacturing methods and sell to residential and commercial projects, both in Spain and abroad.
The Challenge
- As an artisan manufacturer, the site competed for high-volume generic queries ("baldosa hidráulica", "suelo hidráulico") against marketplaces and large building-materials distributors with far bigger content budgets.
- Traffic depended heavily on branded search, without capturing enough generic demand from people searching for hydraulic tiles who didn't yet know the brand.
- The 300+ model catalog had no content architecture connecting product pages to educational content about the material (maintenance, history, applications).
The Solution
- 1
Optimizing generic category pages
Work on the pages targeting "baldosa hidráulica" and "suelo hidráulico", which went from 78 to 327 annual clicks on the first query.
- 2
Educational content about the material
Pieces on hydraulic-floor maintenance and cleaning ("trucos caseros para limpiar suelos hidráulicos") to capture product-related informational searches.
- 3
Technical SEO and catalog structure
Indexability improvements so the 300+ model catalog gets crawled and indexed consistently.
Results
Jul 2024 – Jun 2025 → Jul 2025 – Jun 2026
Annual organic clicks
Annual organic impressions
Clicks — "baldosa hidráulica"
The growth holds up in a market where they compete against much larger distributors. This is an artisan manufacturer with a limited catalog going up against building-materials marketplaces, so quadrupling clicks on the generic query "baldosa hidráulica" is a clear signal that the content and site structure captured demand that used to go to the competition.
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Software Engineer & Technical SEO Consultant
I'm Juan Carlos Angulo, a Software Engineer and Technical SEO Consultant based in Lima, Peru, with over four years of professional experience. My work sits at the intersection of software development and search engine optimization: technical SEO audits (crawlability, Core Web Vitals, Schema.org, indexation) combined with full-stack development in Next.js and Payload CMS. I help businesses grow their organic visibility by fixing issues directly in the code, no intermediaries involved. I also run juan-tech.com, a bilingual technical blog for developers and tech professionals across Latin America and Spain.