From near-zero visibility to a year of sustained growth for a urologist
A medical site that was practically invisible in search went on to generate hundreds of daily impressions within twelve months
+406% YoY clicks
+406%
YoY click growth
+889%
YoY impression growth
30,827
Organic impressions (12 months)
43.8 → 8.0
Position — "ectopic kidney" article
The Client
This urologist has over 20 years of experience in Santiago, Dominican Republic, specializing in endourology and laparoscopic surgery for prostate conditions, kidney stones, and male infertility. His site was relatively new in terms of indexing history, so it depended entirely on condition-specific educational content to reach patients researching before booking a consultation.
The Challenge
- The site generated just 48 organic clicks across an entire year, despite having educational content published.
- Brand searches for the doctor's name registered no trackable position at all — zero brand authority in search.
- Condition-specific content, like the ectopic kidney article, averaged position 43.8, well outside any patient’s practical reach.
The Solution
- 1
Optimizing condition-specific educational content
The ectopic kidney article was optimized for search intent and structure, climbing from position 43.8 to 8.0 and multiplying its annual impressions 38x.
- 2
Building brand authority
On-page work aimed at locking in the doctor's brand searches, which went from zero recorded clicks to capturing real traffic.
- 3
Foundational technical SEO
Indexability and site-structure improvements so new content would be crawled and indexed consistently.
Results
Jul 2024 – Jun 2025 → Jul 2025 – Jun 2026
Annual organic clicks
Annual organic impressions
Position — "ectopic kidney"
The absolute scale is still modest, since this is a single practitioner's site, not a clinic chain. But the percentage growth is real and held up across a full year: clicks grew fivefold and impressions nearly tenfold. Brand and educational-content visibility exist now where there was practically none before.
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Software Engineer & Technical SEO Consultant
I'm Juan Carlos Angulo, a Software Engineer and Technical SEO Consultant based in Lima, Peru, with over four years of professional experience. My work sits at the intersection of software development and search engine optimization: technical SEO audits (crawlability, Core Web Vitals, Schema.org, indexation) combined with full-stack development in Next.js and Payload CMS. I help businesses grow their organic visibility by fixing issues directly in the code, no intermediaries involved. I also run juan-tech.com, a bilingual technical blog for developers and tech professionals across Latin America and Spain.